To be at the forefront of understanding the nature of business and professional policy and practice by creating and disseminating knowledge through research and learning that is distinctive; purposeful and transformational; informing, educating and inspiring; promoting practices and policies that are value creating, beneficial and sustainable; and by acting as a responsible global citizen for the common good of business and society. And also to address the need for creating industry-ready global contributors by offering a management education experience founded on strong core values, built on the twin pillars of theory and practice, and designed to foster academic excellence and professional skills development through learning and knowledge sharing among all its stakeholders.


To develop dynamic and socially responsible business leaders possessing wisdom, positive attitude and an impeccable character. Hallmarks will be the innovation, initiative and teamwork of our people and our ability to anticipate and effectively respond to change and to create opportunity.